While deciding upon a global marketing plan, you need to consider not just one country but many different parts of the world. This is very important in the current market with internationalization of businesses. Even though a central coordination is required for the smooth running of the business, it is necessary to achieve scale and scope economies.
It is often difficult for a start-up business to gauge the requirements for the globalised business plans. This is the reason they need to hire the services of startup consultants in India or elsewhere.
These consultants create a plan that is appropriate and functional for different markets in the areas of the world. It is not necessary for the plan to be fit for all the countries of the world, but it should be feasible for specific regions. Let us look at a break-down of the different regions of the world:
Asia, Africa, Pacific (including Australia), Middle East, Europe, Latin America and North America.
Here you need to bear in mind that a global marketing strategy is very different from a global production strategy. This is the reason that a GMS becomes a non-core activity taking up huge resources if the start-up business try to do it on their own. On the other hand, a business consultant in India will be able to do this with ease.
The business consultant company that you hire will be able to understand the psyche of the target customer group, in whichever part of the world they may be. It is important to choose a consultant company that already has some experience with the markets of the regions in which you have an interest.
A business consultant for global strategy will ensure that there is a uniformity of branding, packaging, promotional appeal and other factors. Hence with consistent effort and an already strong global experience a good business consultant will be able to create a marketing plan for global business.